Capturing Authentic Headshots: Tips for Personality-Driven Portraits in 2025

In a world full of filters and AI-generated images, authenticity has become the new luxury. More than ever, branding clients and professionals want headshots that reflect who they really are—not an overly polished, retouched version. That’s why personality-driven portraits are taking center stage in 2025.

As a real estate and brand photographer, I’ve seen firsthand how a great headshot can help someone connect with their audience on a deeper level. Whether you’re a business owner, a Realtor, or a creative professional, your audience wants to see the real you. Here are my top tips for capturing headshots that feel fresh, approachable, and full of personality.

1. Prioritize Natural Light

Natural light creates a soft, flattering look that brings out your natural features and makes skin tones look true-to-life. I often choose outdoor or window-lit spaces for my clients because it helps them feel more relaxed—and the resulting photos look warm and inviting.

2. Focus on Genuine Expression

Forced smiles and stiff poses are out. Authentic headshots capture those moments where you laugh naturally, think deeply, or share a subtle smile. I guide clients through prompts and conversation to help them feel comfortable, so their personality shines through.

3. Keep Retouching Minimal

In 2025, heavy airbrushing is no longer the trend—it’s about celebrating who you are. I use light retouching only to remove distractions like flyaway hairs or temporary blemishes, while keeping your natural skin texture and expression intact. Your headshot should look like you on your best day.

4. Dress for Your Brand

Your outfit should reflect your personality and the message you want to send. Solid colors, flattering fits, and simple accessories keep the focus on your face. If you’re unsure what to wear, I offer style tips before our session to make sure you feel confident and camera-ready.

5. Choose a Location That Feels Like You

On-location headshots are a fantastic way to add context and personality to your photos. Whether it’s your office, a local coffee shop, or an outdoor setting that inspires you, the right location can make your portraits stand out.

Ready to Book Your Session?

If you’re looking for headshots that go beyond the basic “say cheese” moment, I’d love to work with you. Together, we’ll create portraits that tell your story and help you connect with your audience authentically.

Let’s make 2025 the year your headshot truly reflects YOU.

Book Your Session Today →